The company’s popularity may, in part, be due to the charitable role it’s trying to take in the community. Apologue has formed a number of partnerships with nonprofit groups, such as Growing Solutions Farm, which teaches agricultural skills to people with autism. The farm has dedicated some of its land to growing Apologue’s celery root for the coming season. Tepper’s enthusiasm for the project is evident, but he stresses that the arrangement is a win-win.
“Instead of sourcing our celery root from an organic farm that’s 45 minutes away, we can actually get it from one that’s 10 minutes away,” says Tepper. Meanwhile “it supports their business and gives them a reliable customer.”